Not only new car buyers go to the Internet to find out prices, dealer incentives, and other information that helps them get a good deal for their money. A study by Dealer Rater found out the same tactics is as useful in negotiating a fair price for your trade-in.
The study asked participants if they used an online source to determine their trade-in’s value, and how it influenced their negotiation at the dealership:
- Yes, and the dealer paid me roughly the same amount
- Yes, but the dealer gave me was quite different
- No, but the price negotiation still went smoothly
- No, and my dealership experience was unpleasant
Source: Dealer Rate Survey October 25, 2017 Reported by Automotive News