Trading-In Your Car? Start on the Internet

By January 2, 2018 Automotive

Not only new car buyers go to the Internet to find out prices, dealer incentives, and other information that helps them get a good deal for their money. A study by Dealer Rater found out the same tactics is as useful in negotiating a fair price for your trade-in.

The study asked participants if they used an online source to determine their trade-in’s value, and how it influenced their negotiation at the dealership:

  • Yes, and the dealer paid me roughly the same amount
  • Yes, but the dealer gave me was quite different
  • No, but the price negotiation still went smoothly
  • No, and my dealership experience was unpleasant




Source: Dealer Rate Survey October 25, 2017 Reported by Automotive News