Speaking & Keynotes

Joe Barkai is passionate about helping business leaders understand the implications, challenges and opportunities of leading edge technologies and business models. In a keynote package tailored for each audience, he provides deep knowledge, business insight and a glimpse into the future.

The Internet of Things – Living in an Always Connected World


Not a day goes by without reading breathless headlines predicting the magnitude and the future impact of the Internet of Things (IoT).  The IoT promises a brave new world in which all devices communicate with one another seamlessly, offering unpresented efficiency, productivity, innovation, convenience and well-being.

But trying to decipher the torrent of information and understanding how to transform your business to capitalize on the promise of the IoT isn’t easy. You need a clear view of the “big picture” and, at the same time, an understanding of how to formulate a business and technology strategy.

This powerful keynote will give you a fresh view and tactics you can use to capitalize on the value of the IoT. Joe shifts the focus from the all-too-common discussion about simple device connectivity to the value of connected devices and the business models you can use to to exploit it.  You’ll hear about real-world business models and pragmatic considerations in capitalizing on the future of the IoT.


Target Audience

  • Executives, Innovation Leaders, and service and product leadership
  • Product development management
  • IoT Strategists

The Outcome Economy


Welcome to the “outcome economy” — where companies create value not just by selling products and services, but by delivering complete solutions that produce quantifiable business outcomes. Buyers in the outcome economy aren’t looking to buy products, but rather an iron-clad guarantee of an outcome.

The outcome economy is a significant shift from competing through selling products and services, to competing on delivering measurable results important to the customer. For most companies this is a challenging prospect: they will need to develop a deeper understanding of each customer’s business, how their products and services are being used, and how customers evaluate outcomes.

How do you prepare for the outcome economy?  If you are a product company, what do you need to do to capitalize on this opportunity? How do you engage with your customers? How will you outdo the competition?

This keynote provides the insight and the context needed to help you understand the Outcome Economy and chart your roadmap to leverage the opportunities it offers.


Target Audience

  • Executives and services/product strategy leadership
  • IoT Strategists

Understanding the Future of Transportation and Mobility


The automotive and transportation industries are undergoing massive changes. Three disrupting trends are shaping mobility, both personal and commercial: shared and on-demand mobility, the growth and maturation of electric vehicles, and the impact of driverless vehicles.

Together, these trends create a perfect storm of change that will have the most profound effect on mobility and bring about a future that is safer, cheaper, cleaner, and more resource efficient.

While most of us are fascinated by the prospect of on demand autonomous transportation, there are numerous technical, societal and even ethical considerations, many of which venture into unchartered territory.

In this keynote Joe we will not only reveal the current state of cutting-edge mobility technology and explore the factors that will drive their adoption, but he will also look at the disruptive technical and legal considerations that might get in the way of the vision and building trust with key stakeholders: consumers, regulators, insurers and investors.


Target Audience

  • Automakers and suppliers
  • General audience fascinated (or threatened) by the prospect of autonomous driving

Innovation in an Always Connected World


The adage that most new products fall short of expectations, if not fail completely, is alive and well. For each Apple or Sony success story there are dozens of mediocre products and failed companies.  The situation is especially precarious in industries in which the cadence of innovation is slow, such as automotive and industrial equipment. Companies in these industries make enormous investments that take a long time to get to the market, As a result they cannot afford some of the tried and true innovation strategies employed by consumer electronics companies that strive on embracing uncertainty and failing fast.

But independent of the industry they are in, all innovators seek to manage uncertainty and reduce the risks in new product innovation by having a deep understanding how the current generation of products and users operate and interact. However, product organizations cannot have a true and complete view of a product and how customers are using it unless they can continue to observe it while it is in use.

The Internet of Things (IoT) offers an exciting vision in which practically all devices are connected and communicate with one another seamlessly. In the future, most products will perform their intended task in the physical world, but, thanks the IoT, will also have a “digital twin” operating in the cloud and “experiencing” the lifecycle of the product.


Target Audience

  • Executives and product strategy leadership
  • Chief Innovation Officers
  • IoT Strategists