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Joe Barkai is an industry analyst and consultant, public speaker, blogger, and the author of The Outcome Economy: How the Industrial Internet of Things is Transforming Every Business.

With more than 30 years of experience in a broad range of industrial sectors, Joe’s focus is on researching, forecasting and the strategic application of technology innovation in the automotive space.

As the Chairman of the Automotive IoT program at SAE International, the world’s largest organization of automotive engineers, Joe has a unique perspective on emerging technologies and business models in connected cars, autonomous driving, and mobility of the future. He works with auto manufacturers and suppliers, technology vendors and system integrators to guide investments in vehicle telematics, infotainment and self-driving technologies, and formulate commensurate business development strategies.

Previously, as Vice President of Research at IDC, a leading global market research firm, Joe led global research for over 8 years across a broad spectrum of industries, including automotive, industrial equipment, aerospace, construction, medical devices and high-tech. His automotive and heavy equipment clients include DaimlerChrysler, Ford, General Motors, John Deere, Mitsubishi, Nissan and Toyota. He appeared on CNN Japan and was quoted in the Wall Street Journal, The New York Times, CIO Magazine, and numerous industry publications.

Joe’s ongoing market research and pragmatic approach provide a solid foundation of knowledge and insight for board members and senior executives trying to make sense of the fast changing technology landscape to make strategic technology decisions, drive market adoption and improve organizational decision-making.

Joe Barkai is available to provide business strategy consulting and technology due diligence, conference keynotes, and advisory board service.


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Joe Barkai is a consultant, speaker, author and blogger, charting market strategies for a connected world: Internet of Things, connected cars, innovation and product lifecycle.

Joe has more than 30 years of experience in helping organizations chart their product and market strategy. His background at the union of business and technology with hundreds of organizations across diverse industries, provides a unique ability to “connect the dots” and clearly articulate the always-evolving business value of technology.

Joe’s focus is on researching, forecasting and the strategic application of industrial Internet of Things (IoT) technology and the union between IoT, Product Lifecycle Management (PLM), Service Lifecycle Management (SLM), Application Lifecycle Management (ALM), and equipment diagnostics and prognostics methods.

As Vice President of Research at IDC, a leading global market research firm, Joe led global research for over 8 years across a broad spectrum of industries, including automotive, industrial equipment, aerospace, construction, medical devices and high-tech; and working with companies such as Caterpillar, Chrysler, Ford, IBM, John Deere, Oracle, PTC, SAP and Siemens. He appeared on CNN and was quoted in the Wall Street Journal and numerous industry publications.

Joe’s ongoing market research and pragmatic approach provide a solid foundation of knowledge and insight for board members and senior executives trying to make sense of the fast changing technology landscape to make strategic technology decisions, drive market adoption and improve organizational decision-making.

Joe Barkai is available to provide business strategy consulting and technology due diligence, conference keynotes, and advisory board service.