Category

Automotive

Tesla’s Growing Pains

By Automotive, Autonomous, Connected, Electric, Shared Vehicles, Manufacturing One Comment

Tesla, the innovative company that continues to challenge the norms and practices of the traditional automotive industry is finding itself struggling with less glamorous issues that mainstream automakers have tackled and, to a great extent, perfected over more than a century: volume manufacturing.

Building a Supply Chain

According to a recent Bloomberg report, Tesla plans to increase sales by more than 50 percent this year to 35,000 units and accelerate annual production capacity to 100,000 units by the end of next year.

Back in August, during an earnings call, Tesla’s CEO Elon Musk discussed difficulties his company was having meeting market demand. Musk said suppliers are partly to blame because they are unable to fill Tesla’s orders: “some suppliers thought we wouldn’t be around, so they didn’t tool up for the production we actually experienced.”

Meeting Global Market Needs

While U.S. sales are responsible for about half of Tesla’s sales, its global business is healthy and growing, with strong sales in Norway (thanks to strong government incentives), followed by China. Japan, with the highest adoption of electric vehicles (EVs) and plug-in electric vehicles (PEVs), should also be a strong market for Tesla, although the company opened its sales operations in Tokyo’s swanky Aoyama district only in September.

Tesla’s challenge isn’t mere production capacity. Tesla’s factory in Fremont, California, which was previously a joint venture between General Motors and Toyota, has a capacity of over half a million units per year.

Sustained success in global auto markets requires major design changes such as right-hand driving for countries like Japan, or expanding the back seat legroom for cars sold in China where target customers employ chauffeurs. Furthermore, different markets have different preferences of options, trims and accessories.  Accommodating regional differences adds significant complexity to manufacturing lines and supply chains, and, if not managed diligently, may also result in larger inventories and excessive quality spills and warranty expenses.

Tesla’s Growing Pains

Transitioning from small production series based on preorders with very long lead time to volume manufacturing is going to challenge Tesla’s manufacturing and logistics operations.

Tesla’s current manufacturing model will not be able to scale to meet global demand, especially in Europe. Currently, cars are built and tested in Fremont, California, then are partially disassembled and shipped to Tilburg, in the Netherlands, where the cars are reassembled and shipped to their final destination.

Tesla will have to be more accurate in forecasting market demand, and work with key suppliers to build a resilient and lean global supplier network. But given the still small market for Tesla cars this may prove harder and more expensive than Musk would have liked.

As the market for EVs mature and grows so will the demand for greater variety of styles and sizes. Here, Tesla has the right platform strategy in place: Model X crossover, a utility van and cabriolet are expected to be based on the second generation platform shared with the Model S. The partnership with Toyota, another company with a solid platform design strategy and strong reuse culture, will also help.

 

California Gold Rush and Vehicle Platform Design Strategy

By Automotive, Manufacturing No Comments

Product companies employ platform-based design strategy to simplify design, reduce cost and accelerate time to market of new products. In the automotive industry, a platform represents a set of common design, engineering, and production systems that is used to build any number of distinct models, all based on the same underpinning but are visually entirely different.

Not a new concept, a platform based portfolio is practiced more aggressively and consistently as of late. In response to growth opportunities in global markets, automakers design and manufacture cars tailored to narrow markets and demographics while minimizing the effort and cost of designing and manufacturing parts for each market variant. Ford Motor and Volkswagen are two car manufacturers exercising this strategy most diligently. See a detailed, if incomplete, list of badged models and the platforms they are built upon.

I recently learned that design and manufacturing concepts emphasizing design commonality can be found dating back to the California Gold Rush period, long before Henry Ford introduced in 1913 standardization of parts and manufacturing process that formed the cornerstones of the assembly line.

John “Wheelbarrow Johnny” Studebaker made a small fortune making sturdy wheelbarrows for California gold miners. In 1852 he returned to his home in South Bend, Indiana, to join his brothers in the Studebaker Wagon Corporation that supplied wagons for the Union Army. According to the Seeley Stable Museum in San Diego, by 1868, the company had standardized many common wagon parts to accelerate production and keep prices down. Studebaker also created designs for regional customer needs, such as the “Concord Steel-Axle California Wagon” that was developed especially for the western trade.

By the turn of the century, the Studebaker Corporation entered the new era of ‘horseless carriages’, manufacturing gasoline powered cars and, for a short period, electric cars. Here, again, Studebaker did not follow the common approach of vertical integration and put Studebaker bodies on gasoline-powered chassis purchased from another company.

(Image source: Bar E Ranch)

Mack Trucks

Mack GuardDog Connect

By Automotive, Telematics No Comments

Telematics as a Service

Last October, Mack Trucks launched Mack GuardDog Connect, a telematics service based on Mack’s GuardDog onboard diagnostics (OBD) monitoring system. The service has been in operation now for over 6 months, and I thought it would be a good time to revisit the project team and discuss with them the business benefits as Mack sees them.

Mack Trucks’ GuardDog Connect is a telematic system that monitors the truck’s OBD fault codes and alerts the driver via the Mack Copilot display on the dash. It then transmits the information to GuardDog Connect’s 24×7 customer care center, which advises the driver if the truck can continue operating and have the issue repaired at its next scheduled service interval, or, if an immediate repair is needed, it schedules the repair to be performed at the nearest service location and orders the necessary parts if they are not on hand.

Many conversations and predictions about connected cars and telematics turn too quickly to the promises of proactive and predictive maintenance, whereby a maintenance activity is scheduled in advance, before an actual failure has occurred and observed.

“Predictive diagnostics” is far easier to describe than to implement reliably and economically. The behavior of complex engineered equipment like a truck – both during normal operation and when a subsystem failure occurs – is not static: it’s constantly changing throughout the truck’s life due to normal wear and tear, operating patterns, modifications, maintenance practices, and numerous other factors. Consequently, any predictive diagnostic system true to its name must take into account the configuration and the state of the specific equipment being monitored, and failure information and statistical models have to be updated continually – manually or programmatically – throughout the life of the truck. Consequently, deploying a commercially viable predictive maintenance system is extremely challenging.

By combining real time OBD information and a live contact center, Mack is able to offer truck owners and operators a pragmatic telematics service. Currently, nearly 5,000 Mack trucks are registered in the program that cost from $200 to $600, depending on the length of the commitment.

Success Metrics

Mack’s goal for GuardDog was simple: improve trucks’ uptime and reduce business disruption through early notification and proactive repair scheduling. For dealers, GuardDog streamlines service throughput and boosts customer satisfaction.

Mack reported the following benefits experienced since GuardDog Connect was first put in service:

  • 70% reduction in diagnostic time
  • 25% improvement in overall repair time
  • First Time Fix better than 90%
  • Uptime improvement of 1 day per service event

Although Mack did not measure the potential impact on warranty repair costs, the improved diagnostic accuracy and First Time Fix (FTF) rate achieved by this service are strong indications that in the long run GuardDog Connect will contribute to reduction in warranty expenses.

Mack sees additional value in using information from GuardDog Connect to inform product improvement activities, driving ongoing improvement in diagnostic accuracy and service efficiency, and improve the OBD software.

 

On PLM (In)Compatibility

By Automotive, PLM 2 Comments

Long-term Product Data Retention

I have been doing some work lately around issues of long-term product data retention: how long companies retain product data, the laws and policies – existing and upcoming – that regulate these practices, and whether the frequent releases of CAD and PLM software impact the ability of product data owners, and potentially regulators, to access legacy data.

One question, of course, is the backward compatibility of PLM, PDM and CAD software tools. Some of the comments on company websites and blogs are surprising and even entertaining (unless, of course, it’s your data that does not load after a major upgrade.) Here are some verbatim examples, with software tools and vendor names removed.

  • I understand your frustration, but [CAD Tool] is not built in a way that would make backwards compatibility practical.” CAD expert.
  • [PLM Vendor] supports use of software 3 versions back… I do understand the request to support backward compatibility of files but this is not something that has been supported in the history of [CAD Tool].” Sr. Subject Matter Expert at [CAD Software Vendor].
  • I just want to make sure I have this right. I spent a bunch of money upgrading to 2012 and now I can’t share drawings with my consultants, many of whom use older versions of [CAD Software]?” CAD user.
  • Anyone who has ever attempted to move from one version of an enterprise software application to the “new improved” version knows that upgrades can be painful and costly. The critical elements of any enterprise software upgrade are data compatibility, ease of deployment, and compelling business benefits from the upgrade. Data compatibility is something that cannot be an afterthought. It has to be designed into the new version of the software. Ease of deployment of complex enterprise software requires robust and flexible state-of the-art architecture. It requires hardware and networking considerations. It requires that the software solution has captured the customer business process it is trying to transform. And above all it demands a unique long term partnership with the software vendor.” From a PLM vendor’s blog.

You may recall the wave of PLM system changeovers made by major automakers back in 2010-2011, as reported by Automotive IT:

Upheaval in the PLM market: Daimler and Chrysler are separating from former partner Dassault Systemes and are doing development work with Siemens PLM software. On the other hand, BMW has settled on Dassault in the E/E domain. In turn, Hyundai has chosen PTC’s Windchill as its collaboration software, making it the backbone of its PLM strategy. The PLM market is on the move in a big way.

While such dramatic changes are less likely to happen again, there is a lingering pain of periodically upgrading PLM and CAD software, and exchanging CAD models across the fragmented design collaboration chain. Users feel new releases happen too frequently, and often they are not sure about the value the new software provides. They want to know how long, how disruptive, how much will it cost, what’s the value? From an ongoing survey I am running, it appears that companies often skip a version or two (sometimes more) before they endeavor an upgrade.

And then, not all companies bother to upgrade data of older products and all prior versions of current product. The effort does not seem worthwhile.

The potential risk in not upgrading all data during every single upgrade is, of course, that sooner or later some CAD models won’t load into the PLM system. And it’s not necessarily the fault of the PLM software itself. As I am getting deeper into the intricacies of CAD data structure and interdependencies, and the workflow and data management practices of design and engineering organizations, I am discovering how easy it is to create data errors and structural inconsistencies that don’t manifest themselves for a while, until one day the model you just checked out will not check in, or the newly released PLM software refuses to load a model that you thought was perfectly fine. Discussing these issues in detail is outside the scope of this blog entry, but you can get an appreciation for the types of problems often found in CAD models in the highlights of data analysis conducted during a project to consolidate four PDM systems:

  • Approximately 20,000 missing dependencies. Data owners were able to recover only locate about 75%. The rest had to be recreated manually.
  • Approximately 25,000 duplicates. File/model names had to be rationalized and renamed manually.
  • Approximately 1,000 missing files. Unrecoverable.

A Question of Compliance?

One critical aspect of maintaining access to historical product data and, therefore, software backward compatibility, is the need to comply with relevant guidelines and regulations. The survey I am conducting shows that while some companies are aware of these requirements and, in fact, expect more to come in the future, other companies are unsure if and how they are subject to data retention and access guidelines. Below are a few a few examples of regulatory guidelines to consider. While the relevance and impact in your business may vary, these guidelines evolve quickly and it’s safe to assume that requirement to track product data throughout its lifecycle as long as the product is in use will only continue to expand.

EU Directive 2011/65/EU

RoHS Manufacturers or their “authorized representative” must submit technical documentation (to substantiate compliance) upon request of a member state enforcement agency, and retain such documentation for 10 years after a covered product is placed on the market.

FAA AC 20-179

Data retained by you must be made available to the FAA when requested. The FAA may use the project data retained by you for any official purposes such as production inspections, technical oversight of designees, design reviews, continued operational safety oversight, or any other reasons deemed necessary by the FAA.

You are also responsible for providing the FAA with all data in a format that is readable by the FAA. In the case of legacy data, you must be able to retrieve the data (or transfer it to other media that will be retrievable). When the data is transferred to another media, you must ensure the FAA has the means to access all previously submitted data as well as new data submitted to the FAA.

H3 DoD 5015.2

RMAs [Record Management Application] shall provide the capability to access information from their superseded repositories and databases. This capability shall support at least 1 previously verified version of backward compatibility.

Ongoing Research

Product companies should realize they need a product data retention strategy that ensures perpetual access, software compatibility and compliance not only while the product is in volume production, but  possibly as long as it is being used. This strategy requires an alignment with your PLM/PDM and CAD software vendors release planning in order to prepare for data migration and verification if needed. And while you are at it, it might be beneficial to revisit your CAD data management workflow to reduce the occurrences and severity of data errors.

Further reading

Automotive Service Revenue Will Increase

By Automotive, Service Lifecycle Management (SLM) No Comments

Automotive Dealers Anticipate Growth in Service Revenue

Revenue Growth

Source: Automotive News Dealer Survey, Jan 2014

Recent dealerships survey conducted by Automotive News clearly shows that automotive dealers see service operations as an important source of revenue, almost on par with new car sales.

 

 

 

Headcount Increase

Source: Automotive News Dealer Survey, Jan 2014

Considering the cyclicality in new car sales, it is prudent to invest in increasing headcount and advanced service tools to generate higher- margin service revenues.