The Kitchen (Pablo Picaso, 1948)

How Many ECOs are Preventable?

By Manufacturing No Comments

Engineering change orders – ECOs, ECNs, ECRs, whatever you call them—are a key activity during design and volume ramp up stages and continues well into the product’s useful life. In many organizations, ECOs are the heartbeat of the product development process, indicating how well the product organization defines and implements requirements, follows design guidelines, understands and implements manufacturability best practices, and meets stringent quality standards. I have worked with manufacturing companies that use the ongoing number of ECOs as a measure design maturity and an indicator when the design is ready to start transitioning to manufacturing. I disagree with this methodology, but that’s a subject for another blog post.

Fundamentally, ECOs reflect errors in requirements definition, design or manufacturing. They represent waste in the product development process. ECOs are disruptive and resource intensive, and mature organizations should make an effort to minimize the frequency and impact of ECOs.

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The Most Proximate Cause (Heidi Taillefer, 2008)

From Technology Adoption To Enterprise Adaptation

By Business Strategy, Internet of Things (IoT) No Comments

Technology Adoption Isn’t the Same as Adaptation.

Product companies are always highly optimistic about the rate in which customers will rush to adopt new innovation.  And they are often disappointed.

They are often disappointed and frustrated when the marketing campaigns, press releases and early-adopters sales campaigns yield just that—early adopters that appear to be perfect candidates to exploit the benefits of the new product, yet wide adoption seems to always be in the distant future.

There is always a time lag between innovation adoption and organizational adaptation. Vendors often mistake early small volume buyers and mere tire-kickers for their organization’s willingness and ability to adapt to the changes imposed by the technology and must be heeded before realizing its benefits.

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Coronavirus (David Goodsell, 2020)

The Coronavirus Pandemic and Your Company’s Brand

By Business Strategy No Comments

The COVID-19 pandemic, now in its third month, continues to spread around the world, leading to the cancellation of conferences, trade shows and large meeting, as organizers are participating in global efforts to contain the spread of the virus.

In short three months, your plans to take part in your industry’s top trade show have been shattered. No sophisticated displays showcasing your products and attracting high quality prospects. But also no need to fuss over many hours on your feet trying to get the attention of bored conference goers and make them listen to the pitch you are reciting for the umpteen time. And no more expensive dinners and long evenings at the bar.

Now, that all these great opportunities are temporarily unavailable, it is the perfect time to revisit the role of trade shows in your product marketing strategy.  

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La Reproduction Interdite (Rene Magritte, 1937)

Industrial IoT – A Five-Year Perspective

By Internet of Things (IoT), Manufacturing No Comments

Yes, I know, one should not predict the future from history. But I recently came across a Forbes article from five years ago and thought that as we take stock of the last decade and starting a new one, it is worth visiting.

In 7 Lessons from the Internet of Things Frontier, an Oracle marketer claims that 90% of the companies looking to launch an Internet of Things initiative want their system delivered via cloud software and infrastructure. The author offers seven insights, presumably based on actual customer implementations, which are summarized below along with my comment.

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Red Blue

Why I Don’t Do PLM

By PLM One Comment

A couple of months ago I gave a talk at an industry conference. During a break, a woman that, as it turned out, had heard me speak before and is a regular reader of my blog, commented, “It seems you don’t do PLM anymore.”

I guess she was right. It does appear that over the last several years I wrote and spoke about PLM topics much less than I used to a few years back.  And here is why.

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