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Automotive

Saint El Camino: Our Lady of Internal Combustion (David Stephens, 2013)

Buying a New Car – Millennials Do It Differently

By Automotive 5 Comments

A few years ago I was consulting one of Detroit’s automakers on developing what the company dubbed “a new digital strategy”. Management summarized its point of view on the topic by saying “we need to upgrade the IT infrastructure and increase the storage quota because millennials need more space for email”.

That was a while ago. Now even that management team knows that, in fact, millennials don’t use email all that much and prefer the directness and immediacy of instant messaging and social media channels. But the point behind this short anecdote is still extremely important: demographic shifts are having a profound impact on many aspects of all businesses and require a deeper understanding and considerations that go deeper than merely allowing more storage space for emails. Read More

Connected Cars – Mid-Year Reality Check

By Automotive, Internet of Things (IoT) No Comments

In the beginning of this year I wrote an article in which I offered a brief assessment of connected and autonomous car technology, and the industry readiness to deploy them commercially. In the article, I suggested that although experimental self-driving cars are already cruising along California’s highways, it’s highly unlikely that self-driving cars will be roaming our streets for at least another 5 years. I expect that by 2020 we will see low speed self-driving cars or people-moving pods in limited-use applications such as company campuses, airport transfer services and retirement communities. Establishing dedicated paths and highway lanes for autonomous vehicles, as proposed, for example, in Germany, will accelerate the adoption and utilization of driverless cars.

Despite overly hyped headlines about artificial intelligence and machine learning software to navigate and control accident free vehicles, and, at the same time, actual impressive accomplishments of self-driving cars from Delphi, Waymo (Google) and others, the issue isn’t entirely a matter of algorithmic wizardry and technology maturity.

As we are getting ready to hand over some driving responsibility to our cars and learn to rely on advanced driver assistance systems (ADAS) technologies, new questions and concerns arise about the ability of automakers to equip vehicle control systems with the ability to make ethical decisions, and the willingness of society to accept the outcomes of such decisions.

The TU-Automotive Detroit 2016 event in June will be a great mid-year opportunity to assess the state of connected car technologies (and consumers’ appetite to adopt them).  Expect to hear a mix of breathless statements about robotic cars, realistic assessments of technology and regulatory work in the works, and new mobility and transportation business models threatening to disrupt a century old status quo. And all of these will be shadowed by growing concerns about communication security and data privacy, and equally hyped car hacking stories.

See you in Detroit in June!

Driverless Car Arthur Radebaurgh

Can Self-Driving Cars Make Ethical Decisions?

By Automotive, Telematics 2 Comments

Picture this. You are in your brand new 2022 self-driving automobile when a large piece of cargo falls off the truck in front of you. The car is not going to be able to stop in time to avoid colliding with the heavy object and hurting you. But the car can swerve to the right, crashing into an open-air sidewalk café and injuring some patrons, including a family with young children, enjoying the afternoon sun. Or, the car can decide to turn the other way, switching lanes quickly, and hitting a motorcyclist.

What should the car do?

Self-Driving Cars Are Here

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Crystal Ball Predictions

Three Connected Car Questions

By Automotive, Autonomous, Connected, Electric, Shared Vehicles, Telematics No Comments

Three Connected Car Questions for 2016

Q: Will autonomous cars be available in 2016?

No, they won’t. Automakers are making steady progress in autonomous navigation and driving technologies, and some of the building blocks are being gradually introduced in new cars. We will see advanced driver assistance systems (ADAS) technologies offered in a growing number of cars in the form of automatic emergency braking, adaptive cruise control, lane-keeping assistance and self-parking.

But it’s unlikely that self-driving cars will be roaming our streets for at least another 5 years. By 2020 we might see low speed self-driving cars or people-moving pods in limited-use applications such as company campuses, airport transfer services and retirement communities. Establishing dedicated paths or highway lanes for autonomous vehicles will accelerate the adoption and utilization of driverless cars.

Q: Will Google build an autonomous car?

Read More

Microsoft’s New Focus on Automotive Apps, Cloud Services

By Automotive No Comments

Having Lost the Infotainment Battle, Microsoft is Focusing on Apps, Cloud Services

In my 2016 predictions, article, I made the point that in the ongoing battle for the car’s infotainment screen Microsoft has probably lost to Google, Apple and QNX. Five years ago, Microsoft’s software was driving Ford’s highly celebrated SYNC infotainment system.  SYNC was installed in 80% of new Ford vehicles and was responsible for rave reviews that contributed to J.D. Power ranking Ford fifth in its 2011 J.D. Power Initial Quality Study (IQS).  So successful was SYNC, that in celebration of one million SYNC vehicles produced, Ford CEO Alan Mullaly gave Microsoft’s Steve Balmer a new Ford Fusion Hybrid.

But that was in 2011. Read More