Shopping for Tomatoes
When you shop for tomatoes, says Hadas Merzel, the CEO of electrical & electronic manufacturing company Engis, you have several options. If you are a convenience-first consumer, you probably prefer the broad selection and long business hours your local supermarket offers. If you are health-conscious, you may buy organic produce at a local weekend farmers market, which also supports the local economy. Or, perhaps, you go all the way and grow your own tomatoes in a small patch in your back yard or cultivate a hydroponic tomato garden on the porch.
Merzel beleievs consumers should have similar flexibility and range of choices when purchasing electricity.
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