Steam Shovel in front of Hollywoodland Sign (C. 1925)

Caterpillar: Smart Iron Delivers Customer Value

By | Automotive, Telematics | No Comments

From Product Promise of the Past to the Promise of the Future

In the pre-digital revolution economy, products were defined by features and technical specifications that product marketers and designers believed were important to customers. Product companies enumerate technical specification and delineated contract terms to which they promised to adhere.

In the digital era, the product promise of the past is quickly transforming into the product promise of the future, in which the competitive edge is achieved not by technical specifications but rather by the ability to help customers realize meaningful business outcomes.

The key to success in the era of the pervasive digitalization and ubiquitous connectivity the of the Industrial Internet of Things is to shift the product strategy away from tightly controlling products and supply chains, and waging price wars aimlessly and in vain, to focusing on delivering and measuring customer value. Product thinking must shift from inside the company to customer value and a dynamic, interconnected, and collaborative ecosystem that continually aligns and realigns itself around worthy innovation

In my book The Outcome Economy: How the Industrial Internet of Things is Transforming Every Business I pose a challenge to industrial manufacturing companies: “The question that remains is: will your organization be a leader in pursuing the promise of the future, or be a footnote in the annals of the past?”

One company that is at the forefront of realizing the product promise of the future is industrial equipment manufacturing giant Caterpillar. Read More


Telematics Helps JCB Ride Market Growth

By | Internet of Things, Service Lifecycle Management (SLM), Telematics | No Comments

Earthmoving and construction equipment company JCB has high aspirations. The world’s third-largest construction equipment manufacturer by volume, is banking on the strong Indian construction and agricultural sectors to drive market growth.

JCB India’s 2016 revenue and sales volume grew almost 40% over 2015. With the Union budget of India for 2017-2018 focus on additional investments in farming and infrastructure building, the company hopes to experience strong growth in 2018, albeit not at the same levels as a couple of years ago. Read More

Michelangelo's 'David'

Tesla: The Public as Crash Test Dummies

By | Automotive, Telematics | 3 Comments

The recent fatal collision involving a Tesla car while in Autopilot self-driving mode, followed by another major crash a week later, and multiple less dramatic rear-end collisions, are calling attention not only to the state of autonomous-driving technology itself but also to the public perception and trust in self-driving cars.

Developing autonomous driving capabilities that are safe under most conditions is proving to be as difficult and time consuming as some have predicted. Most manufacturers are taking a conventional path, adding driver-assistance features gradually and building toward full or near-full autonomy that they expect to mature by the end of this decade. But Tesla, famous for its willingness to challenge the status quo and take business and technology risks, has chosen a much faster, if riskier, route.
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Driverless Car Arthur Radebaurgh

Can Self-Driving Cars Make Ethical Decisions?

By | Automotive, Telematics | 2 Comments

Picture this. You are in your brand new 2022 self-driving automobile when a large piece of cargo falls off the truck in front of you. The car is not going to be able to stop in time to avoid colliding with the heavy object and hurting you. But the car can swerve to the right, crashing into an open-air sidewalk café and injuring some patrons, including a family with young children, enjoying the afternoon sun. Or, the car can decide to turn the other way, switching lanes quickly, and hitting a motorcyclist.

What should the car do?

Self-Driving Cars Are Here

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Crystal Ball Predictions

Three Connected Car Questions

By | Automotive, Electric Vehicles, Telematics | No Comments

Three Connected Car Questions for 2016

Q: Will autonomous cars be available in 2016?

No, they won’t. Automakers are making steady progress in autonomous navigation and driving technologies, and some of the building blocks are being gradually introduced in new cars. We will see advanced driver assistance systems (ADAS) technologies offered in a growing number of cars in the form of automatic emergency braking, adaptive cruise control, lane-keeping assistance and self-parking.

But it’s unlikely that self-driving cars will be roaming our streets for at least another 5 years. By 2020 we might see low speed self-driving cars or people-moving pods in limited-use applications such as company campuses, airport transfer services and retirement communities. Establishing dedicated paths or highway lanes for autonomous vehicles will accelerate the adoption and utilization of driverless cars.

Q: Will Google build an autonomous car?

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