What Happens to the Hole When the Cheese is Gone?
In my opening remarks at the Product Innovation Conference in Berlin, I talked about a famous Berliner, Bertolt Brecht. You might wonder what does the influential poet, playwright, and theatre director has to do with engineering, innovation and digital transformation?
One of the characters in Brecht’s Mother Courage and Her Children ponders a question worthy of an engineering conference: “What happens to the hole when the cheese is gone?”
But the motivation to mention Brecht in my opening remarks was another quotation: “Because things are the way they are, things will not stay the way they are.” Read More