Gauging Value in AR Service Applications
You know I have been very vocal in criticizing augmented reality (AR) applications that, in my opinion, demonstrated too little business value. You have heard (or read) me referring these as righty-tighty lefty-loosey systems.
From time to time, clients and attendees of my public lectures challenge me for guidelines to help them gauge the potential business value of AR applications. If a simple air filter replacement procedure isn’t useful, then what is? Read More